For UK property investors

Make your profit the day you buy, not the day you sell.

We find, negotiate and secure below-market-value UK property for investors. Our clients have bought homes up to 40% under true market value, and we only get paid from the equity we create for you.

60-second check Free Zoom call No obligation

★★★★★Rated 5 stars by our investors

Semi-detached house bought below market value for an investor

Real investor result · 4 deals in 12 months

Market value

£1.44m

Bought for

£1.13m

Instant equity

£310k

  • £200m+

    of property deals negotiated

  • 2005

    negotiating deals since

  • Up to 40%

    below true market value

  • £0

    upfront, paid from equity created

Proven results

Deals we've completed for our investors

Real acquisitions, bought below true market value. Swipe to see more.

  • Semi-detached house bought below market value in Nottingham Completed

    Kirkby-in-Ashfield, Nottingham NG17

    3 bed · 1 bath · Semi-detached

    Market value
    £165,000
    Our price
    £108,000
    Instant equity£57,000
  • Semi-detached house bought below market value in Birmingham Completed

    Edenhurst, Birmingham B31

    2 bed · 1 bath · Semi-detached

    Market value
    £230,000
    Our price
    £170,000
    Instant equity£60,000
  • Terraced house bought below market value in Coventry Completed

    The Moorfield, Coventry CV3

    3 bed · 2 bath · Terraced house

    Market value
    £220,000
    Our price
    £148,000
    Instant equity£72,000
  • End-of-terrace house bought below market value in London Completed

    Herne Close, London NW10

    3 bed · 1 bath · End-of-terrace

    Market value
    £515,000
    Our price
    £380,000
    Instant equity£135,000
  • Serviced accommodation bought below market value in Northumberland Completed

    Alnwick, Northumberland NE66

    10 bed · 4 apartments + 2 lodges

    Market value
    £1,700,000
    Our price
    £840,000
    Instant equity£860,000
  • Three-storey townhouse bought below market value in London Completed

    Vicarage Park Road, London SE18

    3 bed · 1 bath · Terraced townhouse

    Market value
    £465,000
    Our price
    £360,000
    Instant equity£105,000
  • Flat bought below market value in Bournemouth Completed

    Bournemouth BH1

    1 bed · 1 bath · Flat

    Market value
    £125,000
    Our price
    £95,000
    Instant equity£30,000
  • Mid-terrace house secured on a lease option in Liverpool Lease option

    Liverpool

    3 bed · 1 bath · Mid-terrace house

    Option term
    7 years
    Option price
    £80,000
    EquityBuilds over term
  • Semi-detached house bought below market value in Halifax Completed

    Halifax HX1

    3 bed · 1 bath · Semi-detached

    Market value
    £260,000
    Our price
    £178,000
    Instant equity£82,000
  • Flat bought below market value in Cardiff Completed

    Cardiff CF5

    1 bed · 1 bath · Flat

    Market value
    £150,000
    Our price
    £105,000
    Instant equity£45,000
  • End-terrace house bought below market value in Bolton Completed

    Bolton BL3

    3 bed · 1 bath · End-terrace house

    Market value
    £200,000
    Our price
    £130,000
    Instant equity£70,000
  • Flat at Alexandra Court bought below market value in London Completed

    Alexandra Court, London

    1 bed · 1 bath · Flat

    Market value
    £230,000
    Our price
    £145,000
    Instant equity£85,000

The problem

Most investors pay the asking price and call it a deal.

The estate agent works for the seller. The best deals never reach Rightmove. And a "discount" off an inflated asking price is not real equity.

Going it alone
With Instant Equity Experts
Where deals come from
The same portals as every other buyer
On and off market, direct to motivated sellers
The price you pay
Near the asking price
Below true market value, set from comparables
Who negotiates for you
You, against an agent paid by the seller
Specialists with £200m+ of deals behind them
What it costs you
Evenings, weekends and deals you miss
£2,000 + VAT retainer, credited against our success fee on completion

How it works

From your criteria to instant equity

We work for you, the buyer, not the seller. Here is what happens once we've spoken.

  1. 01

    Define your criteria

    On the call we agree your budget, strategy and target areas before we start searching.

  2. 02

    Find the opportunity

    We search on and off market for properties that match your brief.

  3. 03

    Value and negotiate

    We set the true market value from comparable evidence, not the asking price, then negotiate directly with sellers, trusted agents and auction houses.

  4. 04

    You hold the equity

    We present the numbers clearly and you decide. You keep the lion's share of 80%; our fee is only 20% of the equity we create.

Who you'll speak to

Acquisition specialists, not property sourcers

  • Over £200 million of deals. Founder Vincent Wong has negotiated property transactions since 2005.

  • Genuine equity, not headline discounts. We measure the discount against true market value, not an inflated asking price.

  • Our interests are aligned. Our fee is 20% of the equity we negotiate, so the better the deal, the better we both do.

property acquisition specialist on a call

Real investors. Real instant equity.

Equity created on the day they completed, not years down the line. Swipe to read more.

★★★★★

£98,000

instant equity across 3 deals

"With Vincent and Florence’s support, I secured three below-market-value deals within a year, creating £98,000 in instant equity."
Jeremy MitchellManchester

★★★★★

£310,000

instant equity across 4 deals

"I completed four property deals worth £1.44 million for £1.13 million within a year, creating £310,000 in instant equity. It’s been a pleasure working with Florence."
Bev ParekhLeeds

★★★★★

£104,000

instant equity in 6 months

"Three completed deals in my first six months gave me £104,000 in instant equity. A big thank you to the team."
James DuongPortsmouth

★★★★★

£100,000

instant equity, 29% below market value

"Our first completed deal in Kent was 29% below market value, giving us £100,000 in instant equity. We’re delighted with the result."
Miranda & LeonCanterbury

★★★★★

£273,000

instant equity across 4 properties

"I bought four properties worth £910,000 for £637,000 within a year, creating £273,000 in instant equity. Thank you, Vincent and Florence."
Amit PatelBristol

★★★★★

£1.2m

portfolio of 7 properties in a year

"Working with the team, I used £150,000 of equity in my home to build a portfolio of seven properties worth £1.2 million within a year."
Eduardo RibeiroInvestor

★★★★★

£3.1m

portfolio on his second acquisition

"My second acquisition was a property portfolio worth £3.1 million, and I went from being a builder to a full-time property investor. Vincent has been a great person to work with."
Yawor RangalovInvestor

★★★★★

5 properties

bought in just 11 months

"We already owned three properties, then bought five more within just 11 months. We really appreciate the support we received."
Aatish & Amita PateliInvestors

★★★★★

£50,000

from one double settlement deal

"One double settlement deal generated £50,000, and I later moved into running my property business full-time. Thank you, Vincent."
Melissa BrownInvestor

★★★★★

£180,000

profit on one apartment deal

"I made £180,000 profit on a high-end apartment transaction in Kuala Lumpur. I’m thrilled with what we achieved together."
Lynette SeetInvestor

★★★★★

£40,752

rental profit in the first year

"I completed two commercial deals that generated £40,752 in rental profit in the first year. A great result from working with the team."
Pavan SumanInvestor

★★★★★

5 deals

purchase lease options in 12 months

"Five purchase lease option deals in 12 months, and I now live in Dubai. It’s been a pleasure working with Vincent."
Oliver TaheriInvestor

★★★★★

First BMV buy

3-bed property in Nottingham

"I completed my first below-market-value purchase, a three-bedroom property in Nottingham. Florence’s support throughout was much appreciated."
CalebInvestor

★★★★★

£55,000

projected uplift in Cheshire

"Working with Florence, I secured my first exclusive purchase agreement on a Cheshire property at £215,000, with a projected value of £270,000."
GabrielInvestor

★★★★★

£76,000

projected uplift in Kensington

"I had my £549,000 offer accepted on a Kensington flat with a projected value of £625,000, beating three other offers. Thank you, Florence."
Zein FanekInvestor

No equity, no fee.

There is nothing to pay upfront. Our fee is exactly 20% of the instant equity we negotiate, payable only when your purchase completes. If we don't find you a genuine below-market-value deal, you don't pay us.

Questions investors ask us

How Does Your Fee Work?

We charge an initial £2,000 + VAT retainer when we begin working on your behalf. This is not an additional fee - the retainer is credited against our fee when you complete your acquisition.

Our success fee is 20% of the instant equity we negotiate for you, payable only when the property completes. You keep the remaining 80% of the equity from day one.

All fees are subject to VAT.

If you wish to continue acquiring properties with us, you can choose to roll your retainer forward to your next acquisition.

How Do You Calculate the Instant Equity?

We establish the property's realistic market value using comparable evidence rather than relying on an inflated asking price or an agent's estimate.

We use professional valuation data and tools used by property professionals such as RICS valuers, banks and insurers. Where appropriate, we adjust the valuation to reflect the property's current condition and our estimate of any works required, giving you a realistic assessment of the property's market value in its present condition.

We will show you the evidence and explain how we have arrived at the market value so you can review and agree it with us before we proceed.

We will also provide a rental assessment using comparable rental evidence to give you an indication of the property's potential rental income and yield.

Once the market value has been agreed, we will use this as the basis for negotiating the purchase price and calculating the instant equity. Where an agency or auction fee applies, this will be added to the purchase price before the instant equity is calculated. The difference between the agreed market value and the total purchase price represents the instant equity you are acquiring when you buy.

Are the Properties Off-Market?

Many of the opportunities we secure are off-market and come directly from motivated sellers through our own marketing and acquisition channels.

We also identify opportunities through estate agents and auctions, where our experience, negotiating expertise and long-established relationships allow us to identify and secure properties at attractive prices, often before they reach the wider market.

Do You Just Send Me Property Deals?

No. We're not a traditional property sourcing company that simply circulates the same deals to a database of investors.

We first understand what you're looking to achieve, your available capital, finance position and investment preferences.

We then source and negotiate properties specifically around your requirements.

Do I Need To Be A Cash Buyer?

No, you don't need to be a cash buyer.

However, discounted property opportunities often come with tight deadlines and require a speedy completion, so it is imperative that your finance is in place and you are in a position to move quickly.

We have access to a team of mortgage brokers, bridging finance specialists and conveyancing solicitors who are experienced in working to tight completion deadlines.

Where required, we can introduce you to the appropriate professionals to help keep the transaction moving within the required timeframe.

Any fees for these additional services are paid directly to the relevant provider.

Can You Guarantee the Amount of Capital or Profit?

No. When we identify a potential acquisition that fits your criteria, we establish its market value and set a target purchase price based on the level of discount we believe can realistically be achieved.

We then negotiate with the seller on your behalf. The final price will depend on the outcome of those negotiations, so we cannot guarantee the level of discount, instant equity or eventual profit.

What Happens After I Apply?

Once you submit your application, you’ll be taken directly to our calendar to book a Zoom call.

The application helps us establish whether our service is suitable for you, including your available investment capital and whether you’re likely to be eligible for finance.

During the Zoom call, we’ll discuss your investment objectives and criteria in more detail and explain how we can work with you to source the right opportunities.

The #1 rule in property is to make money when you buy.

Answer a few quick questions, pick a time, and we'll show you what a below-market-value deal could look like for your budget.